Astaxanthin has been widely used in cosmetics and other personal care products owing to its potent antioxidant activity and rich nutritional content.

• Astaxanthin has been shown to increase skin moisture, moisture retention, elasticity, as well as promote skin smoothness, decreasing fine lines and wrinkles.
• Astaxanthin has UV-blocking properties, which helps to assist the skin in protecting itself against sun-related damage such as dark spots on the skin.
• Astaxanthin can neutralize multiple free radicals at once, protecting the skin and body from oxidation, damage, and inflammation
• Astaxanthin has been proven to increase blood flow, meaning that it will help the skin to have better circulation. Increased circulation has various benefits, including increased cell turnover, amplified elasticity, and increased water retention.